The digital marketing strategy audit is designed to go through every part of your current digital marketing strategy and find points that can be improved, what is working well, and how your should proceed to maximize your impact in social media, seo, and mobile. Every business is different, don’t let an agency sell you the same thing they sold your competitor and other companies in various industries. I’ll get to know your company and design a tailored strategy to leverage your strengths and meet your goals.
What you’ll get:
- A fully thought out and written strategy document
- In-depth keyword research
- In-depth competitor research
- SEO Strategy
- Social Media Strategy
- Environmental Scan Report
- Estimated ROI gains (requires feedback)
- Opportunity Analysis (beyond standard SEO and Social Media)
To Avoid What is Strong and Strike at What is Weak – Sun Tzu
Everyone wants to rank higher, but how you get there should be a custom strategy designed just for your business. It can be frustrating to spend a lot of time focusing on one keyword and it never increases in rankings. I use a custom algorithm to discover what your best current action to take is, what keywords you should be focusing on. I then examine your likelihood of ranking for universal rankings, Local Carousel, Local Pack, and other secondary organic ranking types in Google, Bing, Yahoo, Graph Search, and the up and comer DuckDuckGo.
Social Media Strategy
What social media platforms should you be leveraging? How should you leverage them? Time and time again companies jump into the latest social craze only to see a lack of ROI. Social Media platforms demand custom designed campaigns that leverage your strategic strengths. I’ll help you develop a campaign that grows your user engagement, increase your market reach, and drive brand awareness.
Content Marketing Strategy
Many businesses just go through the motions of creating an infographic, video, or other content and and then hope the internet takes it in. I use in-depth research to discover what kind of content to create, who to first submit it to, and how to proceed with the distribution of the content for maximum impact. Content can be both online and offline content that is interesting enough to gain distribution online.
Whoever is first in the field and awaits the coming of the enemy, will be fresh for the fight; whoever is second in the field and has to hasten to battle will arrive exhausted. – Sun Tzu
I’ll do environmental scanning to see if there is something you should do first before your competitors do. For example the first company to install a Bitcoin ATM, the first to make a new app for whatever mobile device, or the first company to invest in drone’s for delivery. Looking ahead will keep your company at the forefront and earn additional press, links, and social conversations about your company.
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Things I’ll need to access:
- Google Analytics / other site stats
- Google Webmaster Tools
- Bing Webmaster Tools
- Google Adwords Account
- Bing Ads Account
- Other Advertising Accounts
- Facebook Login
- Reddit Login
- Twitter Ads Login
- Other Social Media Logins